Facebook will launch a new tool to measure the effectiveness of ads

As from the last few years, Facebook is working hard on the effectiveness of ads. For that reason, Facebook launches a new tool “Creative Campus” for the business users that will help them to meter the effectiveness of Facebook ads.

The built-in tool smartly analyze the ads and scale the impact from high to low by considering a set of key components.

Some of the basic components for determining impact are as following:
• Brand association
• Noticeability
• Call to action
• Message comprehension
• Brand fit
• Message comprehension
• Information content
• Believability
• Emotional reward

Creative Compass will help advertisers understand how likely people in their audience are to take action after seeing an ad. Currently, a new tool is being tested with select partners, but plan to make it available to all partners in 2019.

Facebook is also expanding its partner ecosystem to include new experts and small agencies.

«Beyond agencies, we know there are individuals and qualified professionals who can help businesses grow, so we’re testing a new program called Facebook Marketing Consultants to connect advertisers with vetted professionals to fulfill demand for technology implementation services such as pixel deployments, product catalog setup and dynamic ads campaign setup.» explained Facebook in its blog post.

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