HootSuite and We Are Digital reports that the average Internet user spends more than a quarter of their life on the World Wide Web.
According to the Digital 2019 report, the 6h 42m internet time is the world’s average while the USA to fall slightly below 6h 31m. Residents of Philippines have the highest use of internet at 10h 02m while Japan is the country with the least use at 3h 45m.
Moreover, the report shows a slight reduction in the usage since last year and predicts initiatives like ‘Screen Time’ to be helping people monitor their internet use more effectively.
GlobalWebIndex reports that 92 percent of internet users now watch videos online each month, meaning that more than 4 billion people around the world are consuming online video content in early 2019. For context, roughly 6 billion people around the world have a television set at home.
The ways in which people ‘interface’ with the internet are changing too. The use of voice control tools increased significantly during 2018, with roughly four in every ten internet users now using voice commands or voice search every month. GlobalWebIndex reports that the average social media user now spends 2 hours and 16 minutes each day on social platforms – up from 2 hours and 15 minutes last year – which equates to roughly one-third of their total internet time, and one-seventh of their waking lives.
Looking behind the scenes of the brands that achieve the greatest success on the internet, it becomes apparent that many of them share something in common: they treat marketing as a service. Rather than pumping out endless corporate propaganda and trite advertising, these brands use their marketing budgets to create things of value for their audiences. Whether it’s something as simple as a valuable how-to video on YouTube, or a large scale event that puts the audience at the heart of the action. This ‘marketing as a service’ is the only antidote to ongoing media inflation and the audience shift from newsfeeds to stories.