YouTube Makes Up 37% of Mobile Web Traffic Worldwide

A new Sandvine study has indicated which applications generate the most mobile traffic in the world. Underlining the popularity of streaming services, YouTube accounts for the most megabytes with 37 percent — an awfully long way ahead of second-placed Facebook with 8.4 percent and Snapchap with 8.3 percent. Netflix, which accounts for the most internet traffic overall, only manages 2.4 percent when it comes to mobile.

Here is a complete list of apps mentioned in the report along with their share of mobile web traffic:
— YouTube – 37%
— Facebook – 8.4%
— Snapchat – 8.3%
— Instagram – 5.7%
— Web browsing – 4.6%
— Facebook video – 2.5%
— Netflix – 2.4%
— WhatsApp – 3.7%
— App Store – 2.1%
— Google Play – 1.9%
— Others – 23.4%

Another interesting takeaway from this data is that Snapchat accounts for the same amount of mobile traffic as Facebook, despite having many fewer users. Again, that likely has to do with the video-centric nature of Snapchat.

People clearly enjoy watching video on their phones–so why is Netflix so far down the list? Netflix content is behind a paywall, so that’s a major factor.

The data says more about the types of video users prefer to watch on mobile devices.

Short-form video content is king on the mobile web, whereas full-length movies and shows are better suited for computer and TV screens.

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