Before a brand finds its footing in the world of social media, it needs to ascertain which platforms will work best for it.
Twitter tends to be most popular with people that are between the ages of 25 and 34. Indeed, almost half of Twitter’s user base comes from this demographic. Twitter is also moderately popular with people 35 to 44. The basic crux of the matter is that Twitter is no good if your target market is, on average, younger than 25. Another interesting statistic is that over two thirds of its users, about seventy percent, are women.
Facebook continues to be a real juggernaut in the world of social media. Two thirds of all adults in the world are on the platform. About three quarters of all people living in an urban setting say that they use Facebook on a regular basis. This platform also remains enormously popular with people under 25. 84% of respondents to a recent survey who were aged between 18 to 29 stated that they used Facebook. Facebook’s users are more likely to be male than female.
Instagram’s stats are also impressive. The most important statistic is that almost three out of every four respondents under 18 say they use Instagram.
Take a peak at this infographic, courtesy of SproutSocial, for more insights regarding Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat demographics.