Since 2018, Amazon’s valuation has surged by 52% to $315.5 billion. The company ranked third in last year’s ranking, just behind Google and Apple. This is the first brand to debut in the first position over the last 12 years. According to BrandZ’s latest ranking, Amazon’s valuation grew 52% between 2018 and 2019, while Apple’s increased by 3% to $309.1 billion and Google’s by only 2% to $309 billion.
Microsoft, which sits in a comfortable fourth place with a value of $251 billion, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178 billion, and Alibaba in seventh, up 16% to $131 billion.
“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.” — says Graham Staplehurst, BrandZ’s global strategy director.
The only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27%.